Susțin

WHO WE ARE

We want to change the world.
We start by getting involved.

We are a non-profit organisation that puts creativity to work for culture, education and communities. We build our own projects and collaborate with people and organisations who believe in change.

The three founders of Asociația Susțin, in front of Cinema Europa

THE SUSȚIN STORY

From supporting other causes,
to projects we carry end to end.

Susțin began from the wish to put creativity and management experience at the service of other NGOs. We built campaigns, fundraising mechanisms and projects that helped their causes reach more people.

Working closely with those causes, we also saw opportunities we wanted to take on from beginning to end. That is how we started developing our own projects: with the freedom to test ideas, to give them time to grow, and with responsibility for what they leave behind.

Today that energy shows in a cinema brought back into the life of the city, in free stories, in meetings with children and in a community of volunteers. We continue to work alongside other organisations, and creative experience remains one of the resources we build with.

We want to change the world by making more good things possible. Project by project, we create places, experiences and relationships that help people trust more in what they can do together.

MISSION

Culture and education,
within reach of more people.

We make culture and education more accessible and create contexts where people can learn and build together.

VISION

Culture and involvement,
part of everyone's life.

A world where access to culture, learning and participation is part of everyday life. Where good ideas have the people and the resources they need to change things.

The organisation’s work, results and figures, in one document:the 2025 annual report (PDF) ↗

THE PEOPLE OF SUSȚIN

Different experiences.
One shared direction.

There is room for you too ↗

The founders of Susțin bring a mix of experience that fits together: advertising, film, NGO work and CSR. Each has built projects with impact in their own field, and together we put that expertise at the service of communities. Alongside them work specialists, coordinators and volunteers.

The founders

Costin Crețulescu

Strategy and development

Costin Crețulescu

Co-founder and president

Twenty-odd years in advertising, where he made brands heard and NGOs listened to. He believes in the combination of creativity, technology and stubborn optimism to turn ideas into movements that change communities.

LinkedIn ↗
Andrei Gâțu

Production and projects

Andrei Gâțu

Co-founder

A film producer with broad experience in the Romanian media industry, he has coordinated multiple complex communication campaigns. With expertise in developing EU-funded projects, he has been consistently involved in the relationship between NGOs and the private sector, facilitating the creation of several successful CSR campaigns.

LinkedIn ↗
Mihai Mănescu

Stories and education

Mihai Mănescu

Co-founder

A specialist in implementing communication strategies for fundraising campaigns. An author of children's books, screenwriter and film producer, with broad NGO experience gained working for one of Romania's most important non-profit medical organisations.

LinkedIn ↗

Impact, sustainability and creative work

Magda Muntean

Impact and sustainability

Magda Muntean

Director of sustainability

With over 20 years of experience in the non-governmental and consultancy sector, she has held roles as programme director, development director and board member, building solid expertise in institutional fundraising, programme management and organisational development. At Susțin, she connects impact measurement with organisational development and helps build long-term partnerships aligned with the organisation’s mission.

LinkedIn ↗
Cristina „Șoricel”

Identity and visual direction

Cristina „Șoricel”

Senior Art Director

A senior art director trained in major advertising agencies, with years of work on top brands and national-scale campaigns. She brings the rigour of a creative studio to Susțin: coherent visual identity, art direction end to end, and care for the detail that makes the difference between a message seen and a message remembered.

LinkedIn ↗

THE TEAM THAT MAKES THINGS HAPPEN

The coordinators.
Responsibility, every day.

They grew into the work at Cinema Europa and are people we rely on across other Susțin projects too. They coordinate teams, solve situations and carry things forward, together with the community.

The profiles below are written by the coordinators themselves.

Ioana Bondar

Ioana Bondar

Cinema Europa · Susțin

Film Licensing & Communications Coordinator (and sometimes HR at Cinema Europa), she is warm, sociable and always close to people. A passion for cinema brought her into the Susțin.org team, and of all films the one she recognises herself in most isAftersun.

Theodora Patru

Theodora Patru

Cinema Europa · Susțin

Cinema Administration & Technical Coordinator - pragmatic and, at first glance, serious, she prefers to stay in the background of an event and handle the logistics behind the chaos. Sociable and extroverted, though with her own limits, she throws herself into Susțin.org projects and is always where she is needed. And if she had to pick a single film, it would beAmélie.

Andrei Tălmaciu

Andrei Tălmaciu

Cinema Europa · Susțin

An artistic and perhaps misunderstood soul, always calm and hard to unsettle. Whatever challenge comes his way seems to find its solution, one way or another. In the end, only death is certain.

Maria Panait

Maria Panait

Cinema Europa · Susțin

Quiet, elegant and always with a kind word, she is the embodiment of sensitivity in the Susțin.org team. She is the sort of person who gives a project everything and is always ready to help, whatever it is. The film closest to her heart isCinema Paradiso. And it could hardly have been anything else.

Sara Dragici

Sara Dragici

Cinema Europa · Susțin

Volcanic and full of energy, ready to carry any conversation for hours and open to almost any subject. She runs the weekly volunteer schedule at Cinema Europa, though the truth is she could handle just about any department. From the outside she may look chaotic; on the inside she is… probably still chaotic.

Cristian Popescu

Cristian Popescu

Cinema Europa · Susțin

Warm, level-headed and always ready to listen, he is passionate about people and about the things that inspire him. Ambitious, calm and helpful, he is always willing to lend a hand. He wants to keep growing and to turn every experience into a chance to learn. If he had to pick a single film, it would beThe Basketball Diaries.

David Pașca

David Pașca

Cinema Europa · Susțin

An empathetic, level-headed and funny presence, coordinator of activity and volunteers on several Susțin.org cultural projects. If he had to pick a single film, it would beInglourious Basterds.

P.S. He is the one who coordinated 90 volunteers on the filmComoara lui Harap-Alb.

Diana Dragan

Diana Dragan

Cinema Europa · Susțin

Activity coordinator at Cinema Europa, passionate about cinema, photography and cultural projects. Sociable, ambitious and always ready with a joke, she wants to turn her love of film into a career. If she had to pick a single film, it would beVanilla Sky.

Toma

Toma

Cinema Europa · Susțin

Passionate about visual kei and j-fashion, he is an activity coordinator at Cinema Europa. An energetic, expressive presence who always brings a little more colour around him.

Anca Cartan

Anca Cartan

Cinema Europa · Susțin

Expressive and volcanic, passionate about acting and cinema, with a deep knowledge of Romanian film. She loves making people laugh and conveying emotion through what she does. Favourite film:La vita è bella.

THE COMMUNITY BEHIND THE PROJECTS

Volunteers who grow
along with Susțin.

Around 200 volunteers are part of the Susțin community, of whom roughly 100 are involved at Cinema Europa. Every contribution counts, from the first shifts to taking on projects and responsibilities.

We also want to make room here for the people who have stood out through their involvement, initiative and the way they work with others.

Discover the community ↗
The Susțin volunteers in a group photo in the Cinema Europa hall

THE COMMUNITY

The people who carry the projects forward.

The coordinators above work alongside the volunteers in the projects, at Cinema Europa, at the festival and in the one-off initiatives.

Volunteering platform ↗