THE FOUNDERS’ PORTFOLIO · COMMUNICATION FOR A CAUSE
The way we respond when someone tells us they are being abused matters. One reaction can close the conversation. Another can open the way to support.
For the FILIA Center, Colorbitor and Glitch Shop built a campaign that puts the people around a situation of violence in the foreground: what they see, what they say and what they choose to do.
We present this project as part of the experience of Susțin’s founders, delivered through Colorbitor, together with Glitch Shop, within VioGen–RoJust.
THE CONTEXT
A friend can take a story seriously or play it down. A colleague can notice humiliating treatment or justify it. An institution can listen to a person asking for help or discourage them.
The campaign follows these reactions and the stereotypes that shape them. Responsibility for abuse belongs to the abuser. The people around also have a part in whether abuse is recognised and the person affected is supported.
THE CAMPAIGN MESSAGE
We are all responsible.
Let’s stop gender-based violence.
THE CONSTELLATION OF GENDER-BASED VIOLENCE
The platform “The Constellation of Gender-Based Violence” gathers 20 videos around three scenarios. The visitor follows the characters and discovers how the same situation is explained, excused or understood differently by those involved.
Each storyline can be explored separately, at the visitor’s own pace, on FILIA’s original platform. The character compositions are campaign materials; the people in them are not presented as identified survivors.
FROM FILM TO THE STREET
The campaign message continues in posters addressed to specific roles: parents, journalists, police officers, judges, or people in positions of authority at work. Each visual questions a reaction through which abuse can be excused or overlooked.
The language is direct, and the visual form starts from familiar contexts: a lined notebook page, a conversation on a phone, a dressing-room mirror. In the Colorbitor portfolio, the series can be seen in mock-ups for billboards and street furniture. FILIA records the outdoor campaign running in four major Romanian cities.
Visuals published in the Colorbitor portfolio. Click to enlarge. The mock-ups document the campaign’s creative work; not every image is a photograph of an actual installation.
These figures describe the materials and the campaign’s roll-out. The creative point is the link between them: a message encountered in public invites a closer exploration of reactions and prejudices, on the online platform.
THE CREATIVE CONTRIBUTION
Colorbitor, in partnership with Glitch Shop, developed the message and the creative materials, the media strategy and its implementation. The FILIA Center coordinated the awareness campaign.
Coordination of the awareness campaign and expertise on gender-based violence.
The campaign message, the creative materials, the media strategy and its implementation.
A project presented in the founders’ portfolio, delivered through Colorbitor. We do not attribute direction, production or copywriting to individuals.
For the Susțin portfolio, the project illustrates a direction we want to carry forward: communication built together with organisations that know the problem on the ground and can give it content, meaning and continuity.
CREDITS
The campaign is part of VioGen–RoJust, a project promoted by the National Agency for Equal Opportunities between Women and Men, together with the FILIA Center, the TRANSCENA Association, the ANAIS Association and the GRADO Association.
VioGen–RoJust was supported by Iceland, Liechtenstein and Norway through the EEA Grants, within the Local Development Programme administered by the Romanian Social Development Fund.
Campaign launched in August 2022; announced to run until autumn 2023.
Discover the three scenarios and the characters’ voices on the campaign platform. For resources and the organisation’s work, visit the FILIA Center website.
At Susțin, we are interested in projects where film, design and technology help people understand a problem and get involved. If you represent an organisation or a company and want to build a campaign with meaning, let’s talk.
Let’s build a campaign ↗
